madnovel Chapter 112 The Wolf is Coming?
Chapter 112 The Wolf is Coming?
exploded!
Compared to the first day, the second day saw less promotion from competitors, and although there were still lingering effects, it had little impact on the overall market.
In addition to the platform's traffic, there is also the traffic from online influencers. Although the combined traffic is not as explosive as on the first day, it is more stable.
Compared to "After the Breakup", the traffic of the "Sunny Day Film and Television" mini-program skyrocketed exponentially.
Seeing that the terrible movies they had been holding onto could actually make money, the three bosses Liu Qing had brought in went completely crazy.
"Love Story in the Countryside" received 80 views and 92 RMB in recharges...
"Sister-in-Law: A Beauty Amidst the Flames of War," 100 million views, 114 million in-game purchases...
"The Golden Branches and Dreams" received 120 million views and 141 million in recharges...
"Oops, I'm Getting Too Close to My Brother-in-Law," 115 million views, 126 million RMB in donations...
Compared to them, "Dynasty Warriors," which was only online for half a day, is incredibly wealthy.
In just half a day, the number of views reached 180 million.
The investment was substantial, but the revenue was also impressive, with 213 million yuan converted into recharges on the same day.
With an input-output ratio of 1.2, this result is not outstanding, but it is sufficient to meet the standard for continued progress.
It differs somewhat from "After the Breakup".
Of course, this is not the kind of success that "Dynasty Warriors" should have achieved.
Shen Mo watched over thirty episodes of this show in one go. It was made by a director who was well-versed in the art of creating satisfying and exciting stories. In today's short dramas, it is already a very strong contender.
"Sister Qing, please tell General Manager Li that his investment structure needs to be adjusted."
"Tomorrow, we'll allocate the majority of our budget to influencer marketing and reduce the proportion of platform-based traffic. Once we've built up a traffic pool in four or five days, we'll increase the proportion of platform-based traffic again."
"Okay, I'll call him and tell him later."
"When are you coming back? Everyone else has almost finished filming their scenes."
"We're on our way back now, and we can start filming tonight."
"You've worked hard! Get some rest tonight! Come to my place, I'll treat you to a welcome-back dinner."
"How could I possibly accept that!"
"You were right before. Today, when the people below went out to audit films, not only were the conditions increasing, but many who had previously agreed to it called today to say they would have to wait."
"That's normal! Many companies are preparing for this now. As the market expands, more people will naturally want a piece of the pie."
On the plane, Shen Mo took a bite of bread, unimpressed.
He had anticipated this situation, but he didn't expect that on only the third day, those guys who didn't even have a hair's breadth of hair would come in and grab the market.
Even so, he was fine.
Our own program updates and maintenance rely on the system, while other companies are more likely to rely on human coders.
As long as he does this, he won't be afraid of a lot of competition.
"We can give priority to new directors, or even young people who have just graduated and have ideas."
"These people usually haven't signed with a company yet, and they don't have that much mental baggage."
Upon hearing this, Liu Qing's eyes lit up.
It takes a young mind to work!
After a brief phone call, the two went about their own business.
Liu Qing was in charge of content, and Shen Mo was in charge of distribution channels.
Qingtian Films has completely ended its shell company phase and has hired more than a dozen people in one go.
These people are all people who help Liu Qing with content creation and film selection.
Liu Qing is both the boss and the director, and is a core asset of Qingtian Film and Television.
Her more important task is to create high-quality short films for Sunny Day Films and establish a reputation in the industry.
Providing short drama content for this mini-program and attracting more companies and directors to join "Sunny Day Films" is their most direct source of income at present.
It might even earn more than "After the Breakup".
Back in Chengdu, I had a welcome dinner at Director Liu's house, which was served as takeout. When I got home, it was quiet and deserted.
A rented house is ultimately not quite right.
Changan.
"Mr. Li, our mini-program is ready. We just need to adjust the parameters and put it on the platform for testing."
"What did the platform say?" Li Tao took a deep drag on his cigarette.
He wields considerable influence in Chang'an.
With the combined efforts of more than a dozen companies, the "Funshion Movies" mini-program was launched in just three days.
But it was at this moment that he hesitated.
Currently, "Project Gutenberg" is performing very well on Qingtian Films.
Especially after receiving Liu Qing's adjustment to the investment strategy, today, the input-output ratio has directly reached 1.7.
Even after deducting the platform's and Qingtian Films' cut, the earnings were more than double those of the first day.
"The platform hasn't agreed to a 30% revenue split."
"That CEO Shen from Qingtian Films has some influence."
"I'll make a phone call. I should let Qingtian know about this, so that people from Chang'an won't say that we're not honest in our work."
After saying that, he called Liu Qing and explained the situation.
Liu Qing was startled.
My admiration for Shen Mo has deepened even further.
Even though the other person is just a young man who hasn't even graduated from university, his perspective and thinking are so far-sighted and accurate.
She no longer sees him as an actor; he seems more like a boss to her.
"It's alright, Mr. Li. Only when there's diversity can the business grow!"
"But 'Dynasty Warriors' is doing very well in our area right now. Mr. Li, you're not planning to withdraw, are you?"
"How could that be? Wushuang is still on the Sunny Day, but once our mini-program goes live, Wushuang will definitely be added to it too."
"That's no problem!"
During dinner earlier, Shen Mo mentioned the situation with "Peerless": as long as the other party doesn't remove it from their platform, they can do whatever they want.
Li Tao didn't expect the other party to agree so readily.
As a man from Chang'an, I felt a little embarrassed that I wasn't as efficient as my female boss.
Fortunately, the deal was finalized.
"The Qingtian side is all set. Tomorrow, 'Fengxing Film and Television' will be launched. You can make arrangements for the online influencers."
"Yes, boss!" the manager replied excitedly.
God knows how much he's been suffering these past few days.
Seeing "Sunny Day Movies" dominating Douyin and printing money every day, it's impossible not to be envious.
Within the industry, there are many others who share his envy.
Everyone put in their best effort to develop the mini-program and build teams.
Two days ago, a large number of short drama production crews flocked to Hengdian, and the news of "Hengdian turning into a vertical film and television production" immediately became a trending topic online, and it hasn't come down yet.
The next day.
"Funview" has officially launched.
Upon its release, the library of nearly a hundred short dramas caused quite a stir, prompting cries of "The wolf is coming!"
Even though 'Sunny Day Films' had a first-mover advantage, its viewership was greatly affected because it only had twenty or thirty short dramas.
The two mini-program platforms jointly promoted "Peerless", and the daily traffic reached five million, directly breaking the record for short dramas.
They directly won the top spot on two smaller platforms.
Seeing this, Li Tao thought he could return the favor and contacted Liu Qing, hoping she would also put "After the Breakup" on "Fengxing Film and Television," but Liu Qing refused outright.
Although Li Tao was puzzled, he was not angry.
After all, he was in the wrong first, and his intention to make amends is good, but if others don't accept it, he has nothing to say.
Other executives in the Chang'an Group, seeing this situation, were not happy about it.
"They're just lucky. They've only had a full meal a short while, and they're already acting like they own the place."
"Cooperation brings mutual benefit; those who always try to enjoy everything alone end up with nothing at all."
"Women are short-sighted, that's normal!"
"With the current traffic of our 'Fengxing', we will completely surpass 'Qingtian' tomorrow. Then let's see what those guys in Rongcheng have to say."
The Chang'an group is known for its unity in the short drama circle.
Let's work together and make money together.
However, they are also notorious for their xenophobia.
If someone from out of town comes to Chang'an to open a company, they're basically ignored unless they have some connections.
Some might even resort to underhanded tactics to entertain the guests.
Fortunately, Li Tao, as the elder brother of the Chang'an Group, has always kept the ship on the right track, preventing it from veering off course.
"Alright, everyone, that's enough. I called you all here today to discuss what to do next. You're all grown men, gossiping about people behind their backs. Aren't you ashamed?"
"What else can we do? Now that the paid subscription model is working, let's just keep making dramas!"
"I plan to start production on three more films this month, and I've already bought the scripts."
"Three parts? You're that rich?"
Filmmaking is not child's play; it requires real money to be spent.
"With the market so good right now, how could we possibly be short of money?" The skinny, monkey-like boss said smugly.
"Tell me, how do you make money?"
Immediately, everyone's interest was piqued.
The meeting lasted for more than two hours. When they left, everyone was excited and ready to show their skills.
Li Tao had just stepped out of the meeting room, preparing to tidy up and begin the evening's activities, when the manager rushed over.
"Mr. Li, there's a situation here!"
"Um?"
Everyone stopped and looked over.
Li Tao took the other person's phone, which displayed the interface of "Sunny Day Movies".
"What's going on?"
The manager could tell at a glance that he hadn't looked closely.
"Mr. Li, this isn't Douyin, it's Kuaishou!"
……